How to deliver a physical shop that is essential to your customers
Deliver the perfect balance of 'ease-of-shop' and 'emotional theatre' and you will create stores that your customers simply cannot do without.
What's in it for you?
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Intro video: The benefits of '5-Star' short courses. Make the right retail decisions fast for your business!
FREE PREVIEW -
Step 1: The video tutorial - What makes a retailer essential?
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Step 2: The Brainstorming Exercise - How to understand what is functionally and emotionally essential to your customers!
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The Brainstorming Exercise - template download
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Step 3: Create your Action Plan - How to create shops with the perfect balance of 'ease-of-shop' and 'emotional theatre!'
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Create you Action Plan - template download
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Test your understanding - Summary revision questions
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Simple to action. Quick to benefit.
- £97.00
- 7 lessons
- Complete in 1 day to 1 week
- Individual or team workshops
- Improve sales performance
How we teach you to be essential to your customers
It's about focusing your mind on the right things, asking yourself the right questions, finding the right answers, making the correct decisions... and planning how to act on those decisions!
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When a customer visits your shops what are the most important touchpoints? Learn how to develop shop designs, product displays and customer service that becomes essential to them!
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When your customers shop functionally, because they need a product, what criteria are most important to them? Learn how to deliver essential pricing, product volumes, allocation frequency, and reliability!
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When your customers shop for inspiration, what emotions are most important for you to satisfy? Learn how to create desire, excitement, reassurance and curiosity!
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Are you making your best seller categories & shop areas essential to the customer? Learn how to balance the delivery of ease-of-shop & emotional stimulation in these important places!
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What are your customers' most important considerations regarding price & promotions? Learn how to deliver the correct functional and emotional stimulation in your shops!