Retail Entrepreneur Course 03: Learn how to plan your road to commercial retail success.
Transform yourself into the leader of a modern retail business who can deliver and nurture the most profitable combinations of people, products and processes.
We have moved from virgin markets where simply supplying products was enough to succeed, through rapidly evolving markets where brands learned how to become customer facing, to saturated markets where disrupting the traditional retail model is now the only way to survive and flourish. Selling has once again replaced Buying as the way to commercial success.
Mapping your retail evolution curve. How to plan your road to retail success - Introductory Video
FREE PREVIEW010000: Meet your course coach & mentor - Tim-Radley 'Making good people into great retailers.'
FREE PREVIEW010301: Introductory video to the course structure, content & your working process
FREE PREVIEW010302: Introduction to the course, objectives, structure, process & deliverables
010302: Introduction to the course, objectives, structure, process & deliverables - Document download
010303: Self appraisal workshop - 'Where do you & your business need to improve?' - Introduction
010303: Self appraisal workshop: 'Where do you & your business need to improve?' - Document download
010305: Why your market is defined by supply & demand - Video presentation
010306: Why your market is defined by supply & demand - Brainstorming exercise
010306: Why your market is defined by supply & demand - Brainstorming exercise - document download
010307: Why your market is defined by supply & demand - Action Plan creation
010307: Why your market is defined by supply & demand - Action plan creation - document download
010309: Why your market is defined by supply & demand - Quiz
010310: Leading & reacting in dynamic cyclical markets - Video presentation
010311: Leading & reacting in dynamic cyclical markets - Brainstorming exercise
010311: Leading & reacting in dynamic cyclical markets - Brainstorming exercise - document download
010312: Leading & reacting in dynamic cyclical markets - Action Plan creation
010312: Leading & reacting in dynamic cyclical markets - Action plan creation - document download
010314: Leading & reacting in dynamic cyclical markets - Quiz
010315: Planning for the future and the end of your business - Video presentation
010316: Planning for the future and the end of your business - Brainstorming exercise
010316: Planning for the future and the end of your business - Brainstorming exercise - document download
010317: Planning for the future and the end of your business - Action Plan creation
010317: Planning for the future and the end of your business - Action plan creation - document download
010319: Planning for the future and the end of your business - Quiz
010320: From deal-makers to merchants and retail visionaries - Video presentation
010321: From deal-makers to merchants and retail visionaries - Brainstorming exercise
010321: From deal-makers to merchants and retail visionaries - Brainstorming exercise - document download
010322: From deal-makers to merchants and retail visionaries - Action Plan creation
010322: From deal-makers to merchants and retail visionaries - Action plan creation - document download
010324: From deal-makers to merchants and retail visionaries - Quiz
010325: What retailers need to flourish in 'Virgin Markets' - Video presentation
010326: What retailers need to flourish in 'Virgin Markets' - Brainstorming exercise
010326: What retailers need to flourish in 'Virgin Markets' - Brainstorming exercise - document download
010327: What retailers need to flourish in 'Virgin Markets' - Action Plan creation
010327: What retailers need to flourish in 'Virgin Markets' - Action plan creation - document download
010329: What retailers need to flourish in 'Virgin Markets' - Quiz
It's about focusing your mind on the right things, asking yourself the right questions, finding the right answers, making the correct decisions... and planning how to act on those decisions!
Understand how COVID lockdowns made the customer question more than ever what is essential to them, including possessions, purchases and retailers
Appreciate that to be essential to your customers you cannot be anything less than exceptional in everything that you do!
Learn to master the 2 fundamental types of connection - 'Functional & Emotional!' Learn the dangers of just being functional, and competing head-to-head with the likes of Amazon. Understand that every product purchase must involve emotions!
Learn to love Amazon! And love to learn from Amazon!
Learn never to under-estimate the emotional power of price & promotions!
Understand that a great customer experience is one that does not allow your customer to fail in their shopping mission! Appreciate that every experience must be outstanding!
Question how much emotional connections actually mean to your customer? Should you be essential beyond simply stocking and selling products?
Appreciate that loyal customers and their footfall are ‘Gold Dust!’ You must be flexible and empathetic and build ’rounded’ and ‘complete’ relationships with them. Learn how to have the capacity to RESPOND!
Learn that retailers have a much wider responsibility than just delivering sales and profit, if they want to be truly essential.
Consider as a brand, who you have the biggest responsibility to? Who is essential for your survival and your success? How do you prioritise customers, colleagues, collaborators, suppliers and investors?
No.1: To make your business better. No.2: To develop you as a retail professional.
What are you waiting for?