Tim Radley introduces 'How to build your brand proposition & customer loyalty!

The days of retailers simply putting products on shelves, and being successful, are over. Retailers must now build unwavering trust and create undying loyalty with their customers through nurturing special relationships. And the deeper those relationships then the greater the commercial opportunities


Everything you need to build your loyalty proposition.

    1. Creating customer relationships. How to build your brand proposition & loyalty - Introductory Video

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    2. 010000: Meet your course coach & mentor - Tim-Radley 'Making good people into great retailers.'

      FREE PREVIEW

    3. 010201: Introductory video to the course structure, content & your working process

      FREE PREVIEW

    4. 010202: Introduction to the course, objectives, structure, process & deliverables

    5. 010202: Introduction to the course, objectives, structure, process & deliverables - Document download

    6. 010203: Self appraisal workshop - 'Where do you & your business need to improve?' - Introduction

    7. 010203: Self appraisal workshop: 'Where do you & your business need to improve?' - Document download

    1. 010205: The deeper the connection the greater the opportunities - Video presentation

    2. 010206: The deeper the connection the greater the opportunities - Brainstorming exercise

    3. 010206: The deeper the connection the greater the opportunities - Brainstorming exercise - document download

    4. 010207: The deeper the connection the greater the opportunities - Action Plan creation

    5. 010207: The deeper the connection the greater the opportunities - Action plan creation - document download

    6. 010209: The deeper the connection the greater the opportunities - Quiz

    1. 010210: What it takes to create exceptional-relationships - Video presentation

    2. 010211: What it takes to create exceptional-relationships - Brainstorming exercise

    3. 010211: What it takes to create exceptional-relationships - Brainstorming exercise - document download

    4. 010212: What it takes to create exceptional-relationships - Action Plan creation

    5. 010212: What it takes to create exceptional-relationships - Action plan creation - document download

    6. 010214: What it takes to create exceptional-relationships - Quiz

    1. 010215: Building the fundamentals of the basic customer relationship - Video presentation

    2. 010216: Building the fundamentals of the basic customer relationship - Brainstorming exercise

    3. 010216: Building the fundamentals of the basic customer relationship - Brainstorming exercise - document download

    4. 010217: Building the fundamentals of the basic customer relationship - Action Plan creation

    5. 010217: Building the fundamentals of the basic customer relationship - Action plan creation - document download

    6. 010219: Building the fundamentals of the basic customer relationship - Quiz

    1. 010220: Why do we want advanced customer relationships? - Video presentation

    2. 010221: Why do we want advanced customer relationships? - Brainstorming exercise

    3. 010221: Why do we want advanced customer relationships? - Brainstorming exercise - document download

    4. 010222: Why do we want advanced customer relationships? - Action Plan creation

    5. 010222: Why do we want advanced customer relationships? - Action plan creation - document download

    6. 010224: Why do we want advanced customer relationships? - Quiz

    1. 010225: How can we create advanced customer relationships? - Video presentation

    2. 010226: How can we create advanced customer relationships? - Brainstorming exercise

    3. 010226: How can we create advanced customer relationships? - Brainstorming exercise - document download

    4. 010227: How can we create advanced customer relationships? - Action Plan creation

    5. 010227: How can we create advanced customer relationships? - Action plan creation - document download

    6. 010229: How can we create advanced customer relationships? - Quiz

Learn every day of your career

  • £470.00
  • 82 lessons
  • 2 hours of video content
  • 1 month to 3 months
  • Individual or team workshops
  • Personal career & business development

We teach you how to build loyalty with your customers, your colleagues, your suppliers & collaborators, your employees, shareholders & your investors?

It's about focusing your mind on the right things, asking yourself the right questions, finding the right answers, making the correct decisions... and planning how to act on those decisions!

  • Understand how COVID lockdowns made the customer question more than ever what is essential to them, including possessions, purchases and retailers

  • Appreciate that to be essential to your customers you cannot be anything less than exceptional in everything that you do!

  • Learn to master the 2 fundamental types of connection - 'Functional & Emotional!' Learn the dangers of just being functional, and competing head-to-head with the likes of Amazon. Understand that every product purchase must involve emotions!

  • Learn to love Amazon! And love to learn from Amazon!

  • Learn never to under-estimate the emotional power of price & promotions!

  • Understand that a great customer experience is one that does not allow your customer to fail in their shopping mission! Appreciate that every experience must be outstanding!

  • Question how much emotional connections actually mean to your customer? Should you be essential beyond simply stocking and selling products?

  • Appreciate that loyal customers and their footfall are ‘Gold Dust!’ You must be flexible and empathetic and build ’rounded’ and ‘complete’ relationships with them. Learn how to have the capacity to RESPOND!

  • Learn that retailers have a much wider responsibility than just delivering sales and profit, if they want to be truly essential.

  • Consider as a brand, who you have the biggest responsibility to? Who is essential for your survival and your success? How do you prioritise customers, colleagues, collaborators, suppliers and investors?

The course objectives

No.1: To make your business better. No.2: To develop you as a retail professional.

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  • 1. Self Appraisal

    'The Complete Retail Entrepreneur' courses begin with self-assessment exercises, to analyse your personal & business progress, and to identify course strategies.

  • 2. Action Plans

    For each chapter of the course, carry out brainstorming workshops to identify key business and personal opportunities. Then evolve action plans to turn those opportunities into realities.

  • 3. Business Strategy Document & Personal Development Plan

    Develop a ‘Business Strategy Document’ to drive forwards improvements in your business and a ‘Personal Development Plan’ to build valuable new career skills.

Payment flexibility.

The one certainty today is that every retailer needs to have a strong and lasting relationship with its customers. You must mean something to your customers! You must build a coordinated brand, product proposition and services.

What are you waiting for?

Buy now