Tim Radley introduces the course

Our expectations of retailers & retail leaders has changed forever. Where businesses were once happy just to do the best they could, that is no longer enough. Retailers now have to be obsessed with being essential to the customer


Course curriculum

    1. Creating customer relationships. How to build your brand proposition & loyalty - Introductory Video

      FREE PREVIEW
    2. 010000: Meet your course coach & mentor - Tim-Radley 'Making good people into great retailers.'

      FREE PREVIEW
    3. 010201: Introductory video to the course structure, content & your working process

      FREE PREVIEW
    4. 010202: Introduction to the course, objectives, structure, process & deliverables

    5. 010202: Introduction to the course, objectives, structure, process & deliverables - Document download

    6. 010203: Self appraisal workshop - 'Where do you & your business need to improve?' - Introduction

    7. 010203: Self appraisal workshop: 'Where do you & your business need to improve?' - Document download

    1. 010205: The deeper the connection the greater the opportunities - Video presentation

    2. 010206: The deeper the connection the greater the opportunities - Brainstorming exercise

    3. 010206: The deeper the connection the greater the opportunities - Brainstorming exercise - document download

    4. 010207: The deeper the connection the greater the opportunities - Action Plan creation

    5. 010207: The deeper the connection the greater the opportunities - Action plan creation - document download

    6. 010209: The deeper the connection the greater the opportunities - Quiz

    1. 010210: What it takes to create exceptional-relationships - Video presentation

    2. 010211: What it takes to create exceptional-relationships - Brainstorming exercise

    3. 010211: What it takes to create exceptional-relationships - Brainstorming exercise - document download

    4. 010212: What it takes to create exceptional-relationships - Action Plan creation

    5. 010212: What it takes to create exceptional-relationships - Action plan creation - document download

    6. 010214: What it takes to create exceptional-relationships - Quiz

    1. 010215: Building the fundamentals of the basic customer relationship - Video presentation

    2. 010216: Building the fundamentals of the basic customer relationship - Brainstorming exercise

    3. 010216: Building the fundamentals of the basic customer relationship - Brainstorming exercise - document download

    4. 010217: Building the fundamentals of the basic customer relationship - Action Plan creation

    5. 010217: Building the fundamentals of the basic customer relationship - Action plan creation - document download

    6. 010219: Building the fundamentals of the basic customer relationship - Quiz

    1. 010220: Why do we want advanced customer relationships? - Video presentation

    2. 010221: Why do we want advanced customer relationships? - Brainstorming exercise

    3. 010221: Why do we want advanced customer relationships? - Brainstorming exercise - document download

    4. 010222: Why do we want advanced customer relationships? - Action Plan creation

    5. 010222: Why do we want advanced customer relationships? - Action plan creation - document download

    6. 010224: Why do we want advanced customer relationships? - Quiz

    1. 010225: How can we create advanced customer relationships? - Video presentation

    2. 010226: How can we create advanced customer relationships? - Brainstorming exercise

    3. 010226: How can we create advanced customer relationships? - Brainstorming exercise - document download

    4. 010227: How can we create advanced customer relationships? - Action Plan creation

    5. 010227: How can we create advanced customer relationships? - Action plan creation - document download

    6. 010229: How can we create advanced customer relationships? - Quiz

About this course

  • £299.00
  • 82 lessons
  • 2 hours of video content

Pricing options

It is sometimes easier to spread the cost over 2 months. Rest assured the material is fully available, and always available whatever works best for you

What clients & customers say about Tim Radley

“It is effectively like having a consultant review your retail business with you, asking all the (often challenging) questions to check whether the business, or you as an individual, are in the best state to succeed. Rather than being just theoretical, the action pages give practical advice/checklists and actions, including some surprising ones like ‘Plan for the end for your business’.”

Pete – Founder & CEO UPskill Ltd. UK

“Tim Radley is such a giving individual filled with so much knowledge within Retail. Every time he speaks you learn something. ”

Louise – Retail expert, trainer & mentor. Ireland

“A life time of experience packaged in a clear, simple and methodical way. Many publications about this subject tend to be whimsical speculation, but founded on front-line experience this book collates relevant/current case studies and pairs them with simple action plans and guidelines.”

Jolyon – Brand Strategy Director & Founder of BlendUs. UK. 2022

“Excellent work and well worth the Purchase. Tim Clearly has a very deep understanding of retail.”

Mike – Innovative Strategist & Leader

“In a conversation I was blown away with Tim’s passion about retail and his wealth of knowledge and understanding of the mindset of new entrants into retailing. The time given to myself has been priceless in terms of were I go from here with so many great suggestions and advice. I have no doubt that we will be building a great relationship together as our retail business grows, thank you so much Tim Radley for your time and kindness in our conversation ”

John – Managing Director Euro Paint Distributors. 2023

“Tim Radley can add “skilled reader of rooms” to his list of accolades. While his presentation was focused on global trends and the unpicking of these to suit a specialist sector like ours, he deftly turned these predictions and forecasts around, and on their heads, to acknowledge that the answers were in the room with us all along. ”

Alan – Health Stores Ireland. 2023

“His book is not just for reading! This is a great resource book, full of considered industry insights, and is really useful for enhancing staff training and engagement: currently doing the rounds with my colleagues at the ‘shop face’! … thoroughly recommended ”

Celia – Head of Creative. Yarnton Home & Garden. UK. 2022

Develop tangible & actionable documents

Every student will take away unique & individual 'Business Strategy Documents' and 'Personal Development Plans' created & produced by themselves, under the guidance of Tim Radley.

  • Personal guidance

    Listen to Tim explain & guide through every presentation

  • Templates to download

    Record and organise your brainstorming ideas, strategic ideas & action plans with specifically designed documents.

  • Best practice case studies

    Learn from the best practice retailers and brands at every stage

  • Self-assessment

    Begin the course with personal & business analysis & conclusions

  • Quizzes

    Finish every chapter with a quiz to check your understanding

  • Completion certificates

    Take away a graduation certificate when you complete and fulfill the course content

Rich & interactive materials

Tim Radley explains to students the course structure, the contents, the supportive learning process, and how the course builds to the creation of the final business & personal development plans


Who is this course for?

If you are a retail leader that can define what is essential and you are also able to practically deliver ‘essential’ in a retail business, then you have a huge advantage in the industry. Make your business essential. Make yourself essential, exceptional & indispensable, to your own retail ventures, and to every retail employer. That’s what I’m here to teach you! This is what to expect!

  • Retail entrepreneurs and new business owners.

  • Retail professionals who need new retail thinking and skills to help propel themselves in their chosen careers.

  • Executives and managers injecting new retail thinking and processes into their existing businesses

  • CEOs and directors needing to refresh their retail awareness, strategies and leadership

  • Innovators across retail functions from buying & merchandising to retail estate planning & digital interface development

  • Investors in retail disruption and start-up businesses

How will you benefit, grow and evolve as a retail leader?

You will learn to think, to analyse, to appraise, and to make better intuitive judgements when faced to act decisively in these disruptive retail times. You will grow and evolve the professional competencies, and the personal attributes, that retail investors, owners, executives, colleagues and fellow retail entrepreneurs value the most.

  • Awareness & insight on how and why the consumer is evolving so rapidly, and an understanding of the commercial importance of customer relationship development.

  • Skills to enable you to build customer connections through brand and product propositions, and to balance and co-ordinate people and technology

  • Confidence to invest time & resources into the correct strategies & deliverables for your business, and the abilities to assess and adopt the best and most appropriate practices from established retailers

  • Abilities & confidence to be able to employ successfully a digital & disruptive mind-set , with the vision & skills to develop physical shops as ‘Personal Destination Retailers.’

  • Awareness & direction to deliver brand appropriate & seamless customer touchpoints, with the foresight to move from traditional physical ‘retail location planning’ to immersive ‘customer location planning.’

  • Authority & confidence to shift retail mind-sets from ‘economies of scale’ to ‘scale on economies’

  • Values & empathy to embrace ethical, sustainable and commercial circular practices, and to create and develop original, honest, genuine ‘authentic retail propositions!’

Personalised learning

Listen to this extract from the ‘Creating Customer Relationships: How to build brand propositions & loyalty.' eLearning course. Tim Radley explains what are the 3 levels of essential customer relationships.


Pricing options

It is sometimes easier to spread the cost over 2 months. Rest assured the material is fully available, and always available whatever works best for you

Make yourself essential, starting today