How to create the best customer experiences in your shops
Create amazing experiences and deliver success on every customer journey, and they will respond and return with ever increasing frequency!
Intro video: The benefits of '5-Star' short courses. Make the right retail decisions fast for your business!
FREE PREVIEWStep 1: The video tutorial - What makes a great customer experience?
Step 2: The Brainstorming Exercise - What you should use to create your own unique great customer experience!
The Brainstorming Exercise - template download
Step 3: Create your Action Plan - How to deliver the best ever customer experience in your shops!
Create your Action Plan - template download
Test your understanding - Summary revision questions
It's about focusing your mind on the right things, asking yourself the right questions, finding the right answers, making the correct decisions... and planning how to act on those decisions!
What are the elements in your shops that contribute to a good customer experience? Understand that a good customer experience is not always about buying something!
Consider what constitutes ‘success’ and what constitutes ‘failure’ for your customers when they come into your shops! Are the successes & failures always the same?
What are the most important commercial sales areas & categories in your shops? Learn how to ensure that these are always great customer experiences!
Where do you generally fail the most & what can you do to remove ‘failure’ where it occurs the most? Identify weaknesses in the customer journey, or on particular occasions, times of day, weeks & annual touchpoints!
‘Failure’ can be a wonderful way to redeem yourself with excellent responses! Can you improve your customer's experience in how you respond to customer failure, and complaints?