Tim Radley introduces 'How to make yourself essential to customers!'

Where businesses were once happy just to do the best they could, that is no longer enough for the customer. You now have to be obsessed with being essential to the customer, and learn how to make it real in your shops & services!


Everything that you need to be essential.

    1. What makes an essential retailer? How to make yourself essential to customers - Introductory Video

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    2. 010000: Meet your course coach & mentor - Tim-Radley 'Making good people into great retailers.'

      FREE PREVIEW

    3. 010101: Introductory video to the course structure, content & your working process

      FREE PREVIEW

    4. 010102: Introduction to the course, objectives, structure, process & deliverables

    5. 010102: Introduction to the course, objectives, structure, process & deliverables - Document download

    6. 010103: Self appraisal workshop - 'Where do you & your business need to improve?' - Introduction

    7. 010103: Self appraisal workshop: 'Where do you & your business need to improve?' - Document download

    1. 010105: Why do retailers need to be essential? Video presentation

    2. 010106: Why do retailers need to be essential? - Brainstorming exercise

    3. 010106: Why do retailers need to be essential? - Brainstorming exercise - document download

    4. 010107: Why do retailers need to be essential? - Action Plan creation

    5. 010107: Why do retailers need to be essential? - Action plan creation - document download

    6. 010109: Why do retailers need to be essential? - Quiz

    1. 010110: Functional & Emotional Connections

    2. 010111: Functional & Emotional Connections - Brainstorming exercise

    3. 010111: Functional & Emotional Connections - brainstorming exercise - document download

    4. 010112: Functional & Emotional Connections - Action Plan creation

    5. 010112: Functional & Emotional Connections - Action Plan creation - document-download

    6. 010114: Functional & Emotional Connections - Quiz

    1. 010115: Identifying your Essential Connections

    2. 010116: Identifying your Essential Connections - Brainstorming exercise

    3. 010116: Identifying your Essential Connections - brainstorming exercise - document download

    4. 010117: Identifying your Essential Connections - Action Plan creation

    5. 010117: Identifying your Essential Connections - Action Plan creation - document-download

    6. 010119: Identifying your Essential Connections - Quiz

    1. 010120: What makes a good customer experience?

    2. 010121: What makes a good customer experience? - Brainstorming exercise

    3. 010121: What makes a good customer experience? - brainstorming exercise - document download

    4. 010122: What makes a good customer experience? - Action Plan creation

    5. 010122: What makes a good customer experience? - Action Plan creation - document-download

    6. 010124: What makes a good customer experience? - Quiz

    1. 010125: Focusing emotional opportunities

    2. 010126: Focusing emotional opportunities - Brainstorming exercise

    3. 010126: Focusing emotional opportunities - brainstorming exercise - document download

    4. 010127: Focusing emotional opportunities - Action Plan creation

    5. 010127: Focusing emotional opportunities - Action Plan creation - document download

    6. 010129: Focusing emotional opportunities - Quiz

Learn every day of your career.

  • £470.00
  • 65 lessons
  • 1.5 hours of video content
  • 1 month to 3 months
  • Individual or team workshops
  • Personal career & business development

We teach you to be essential to your customers, your colleagues, your suppliers & collaborators, your employees, shareholders & your investors?

It's about focusing your mind on the right things, asking yourself the right questions, finding the right answers, making the correct decisions... and planning how to act on those decisions!

  • Understand how COVID lockdowns made the customer question more than ever what is essential to them, including possessions, purchases and retailers

  • Appreciate that to be essential to your customers you cannot be anything less than exceptional in everything that you do!

  • Learn to master the 2 fundamental types of connection - 'Functional & Emotional!' Learn the dangers of just being functional, and competing head-to-head with the likes of Amazon. Understand that every product purchase must involve emotions!

  • Learn to love Amazon! And love to learn from Amazon!

  • Learn never to under-estimate the emotional power of price & promotions!

  • Understand that a great customer experience is one that does not allow your customer to fail in their shopping mission! Appreciate that every experience must be outstanding!

  • Question how much emotional connections actually mean to your customer? Should you be essential beyond simply stocking and selling products?

  • Appreciate that loyal customers and their footfall are ‘Gold Dust!’ You must be flexible and empathetic and build ’rounded’ and ‘complete’ relationships with them. Learn how to have the capacity to RESPOND!

  • Learn that retailers have a much wider responsibility than just delivering sales and profit, if they want to be truly essential.

  • Consider as a brand, who you have the biggest responsibility to? Who is essential for your survival and your success? How do you prioritise customers, colleagues, collaborators, suppliers and investors?

The course objectives

No.1: To make your business better. No.2: To develop you as a retail professional.

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  • 1. Self Appraisal

    'The Complete Retail Entrepreneur' courses begin with self-assessment exercises, to analyse your personal & business progress, and to identify course strategies.

  • 2. Action Plans

    For each chapter of the course, carry out brainstorming workshops to identify key business and personal opportunities. Then evolve action plans to turn those opportunities into realities.

  • 3. Business Strategy Document & Personal Development Plan

    Develop a ‘Business Strategy Document’ to drive forwards improvements in your business and a ‘Personal Development Plan’ to build valuable new career skills.

Payment flexibility.

Customers are re-appraising the importance of consumer goods and shops. Customers are making daily decisions on what they need to buy and who they need to buy from! You must not ‘fail!’ You must be essential!

What are you waiting for?

Buy now