Identify what essential means for your business, and how, where, and when, to deliver it consistently to the customer, and you will gain a decisive competitive advantage in today's saturated markets.
£470
Make yourself into a valuable retail leader, who can build the most profitable customer relationships by evolving virtuous cycles of appealing product ranges & additional services.
£470
It is sometimes easier to spread the cost over 2 months. Rest assured the material is fully available, and always available whatever works best for you
Regular price
Spread the cost
Our expectations of retailers & retail leaders has changed forever. Where businesses were once happy just to do the best they could, that is no longer enough. Retailers now have to be obsessed with being essential to the customer
The days of retailers simply putting products on shelves, and being successful, are over. Retailers must now build unwavering trust and create undying loyalty with their customers through nurturing special relationships. And the deeper those relationships then the greater the commercial opportunities
Modern retail is much more than just marketing and communication. It is a strategic and operational process that literally moulds your organization, and defines the products and services you need to build your business around. And, if you are a retail leader who can develop virtuous cycles of appealing product ranges & services, whilst building deeper and more intimate customer relationships, then you have a huge advantage in this industry.
Retail entrepreneurs and new business owners.
Retail professionals who need new retail thinking and skills to help propel themselves in their chosen careers.
Executives and managers injecting new retail thinking and processes into their existing businesses
CEOs and directors needing to refresh their retail awareness, strategies and leadership
Innovators across retail functions from buying & merchandising to retail estate planning & digital interface development
Investors in retail disruption and start-up businesses
You will learn to think, to analyse, to appraise, and to make better intuitive judgements when faced to act decisively in these disruptive retail times. You will grow and evolve the professional competencies, and the personal attributes, that retail investors, owners, executives, colleagues and fellow retail entrepreneurs value the most.
Awareness & insight on how and why the consumer is evolving so rapidly, and an understanding of the commercial importance of customer relationship development.
Skills to enable you to build customer connections through brand and product propositions, and to balance and co-ordinate people and technology
Confidence to invest time & resources into the correct strategies & deliverables for your business, and the abilities to assess and adopt the best and most appropriate practices from established retailers
Abilities & confidence to be able to employ successfully a digital & disruptive mind-set , with the vision & skills to develop physical shops as ‘Personal Destination Retailers.’
Awareness & direction to deliver brand appropriate & seamless customer touchpoints, with the foresight to move from traditional physical ‘retail location planning’ to immersive ‘customer location planning.’
Authority & confidence to shift retail mind-sets from ‘economies of scale’ to ‘scale on economies’
Values & empathy to embrace ethical, sustainable and commercial circular practices, and to create and develop original, honest, genuine ‘authentic retail propositions!’
It is sometimes easier to spread the cost over 2 months. Rest assured the material is fully available, and always available whatever works best for you
Regular price
Spread the cost
